The North Face FUTURELIGHT™What's Next?
S20 Global Campaign Launch
In Spring 2020, we helped The North Face introduce the most advanced breathable-waterproof fabric ever created, FUTURELIGHT™, to the world. We developed a 360 multi-channel campaign that ranged from film, OOH (in London and Milan), print, digital and social. This spring, The North Face is releasing a new line of outdoor products, including footwear, that targets the urban explorer over the hardcore athlete. So we created a campaign that pushes the boundaries between nature and city. While inspiring consumers to defy their own limitations and embrace the future of outdoor technology. Because FUTURELIGHT™ is Made to Defy.
Important note: This project is still in in progress. More content to come.The North Face will launch this global campaign in March 2020. Do not share/save this material.
↳ TV Spot“WHAT'S NEXT” :30
↳ SocialRainy Day City Stories
↳ OOHMade To Defy
More to come: Films, OOH in London + Milan, Social Stories, Activations.
Agency Sid Lee Los Angeles Executive Creative Directors Mariota Essery + Driscoll Reid Creative Director Kelly Warkentien Creatives Alexis Coutu-Marion + Pierre-Ange Aznar Photography Nicholas Alan Cope Role Art direction + Concept + Design Date 2020