Hands build trust
Coming from 30 years in the NASCAR industry, Mechanix is a US-based glove manufacturer that makes gloves for all from gardening to fashion collaborations with Supreme. They asked us to rethink their brand meaning, so we redefined the brand with the idea that hands build trust. Because if you can't trust your hands, what can you trust?
↳ Brand Film
Hands built trust :60
Agency Sid Lee Los Angeles Creative Directors Jean-François Dumais + Joseph Hagel Art Directors Alexis Coutu-Marion + Pierre-Ange Aznar Role Art Direction + Design Date 2019